DIRECT MAIL THAT WORKS
Increase your R.O.I. and your Customer Pay Labor with Cost Effective
The primary goal for any direct response program is to get your mail
noticed, opened, and read. If any one of these objectives is not accomplished,
you’ve lost your opportunity to make the sale.
MindShare Multi Media is committed to providing the very best in direct
response advertising for automotive sales and service departments nationwide.
Our primary objective is to ensure the highest return on investment
for our dealer clients through extraordinarily effective direct mail
combined with the integration of the latest Internet marketing technologies.
With the creation of www.couponsforcars.com,
we at MindShare Multi Media have integrated the Internet with your direct
mail advertising program, giving you efficiency and value with measurable
Direct mail has long been the mainstay for presenting consumers with
sales, parts and service specials-but the internet will be an important
element of future marketing. And forward thinking sales, parts and service
departments will need to make a seamless transition from the marketing
of today to the marketing of tomorrow.
By far the most important element in direct response advertising is
the mailing list. Due to the recent national restrictions placed upon
the availability of registration data, maintaining the highest degree
of purity of your database has never been more critical. MindShare Multi
Media takes every possible step to keep your mailing list as up to date
and accurate as possible.
The Opti-List Data Management System includes six procedural
steps, and they are:
1-We cleanse your existing database of any duplicates, undeliverable
and old addresses, giving you the highest degree of purity.
2-Demographic Profiling gets you to the people that
are most important to the success of your business. Whether based on
age, income, home value or owners of a particular model of automobile
we can help you reach them. Criteria for your target customer can be
changed and modified at any time.
3-Geographic Profiling allows you to target the people
most inclined to purchase your products or services. If your target
is a five-mile radius around your store we can reach those people with
your advertising message. As simple as that.
4-Our lists are the most up to date automobile mailing list available.
Purchased from the Division of Motor Vehicles, the lists are updated
monthly providing you up to the minute accuracy. Lists for other categories
of business offer the same quality and purity that you can depend on.
5- In the case of your existing customer list that you want to combine
with a bought list, we can also help you with this. We merge & purge
your list with the new list to drop any duplicates that exist that eliminates
the waste of residents receiving more that one mailer.
6-Lastly, we run the list against the updated United States Postal Service
list of “just moved and undeliverable” addresses.
These six processes ensure the cleanest, most effective mailing list
If your existing direct mail provider is not using the Opti-List Data
Management System you could be wasting valuable marketing dollars.